An unconventional shade for an unconventional time: a new vision
Pantone 公布 2023 年度代表色
Color of the Year 2023 : 萬歲洋紅
PANTONE 18-1750 Viva Magenta
一個新的視野，一種微妙的深紅色調，呈現冷暖之間的平衡，象徵旺盛的活力、勇敢、無所畏懼、同時充滿熱情，鼓勵大家多表達自己的想法，同時也是一種大膽、充滿智慧和包容一切的顏色！
在網頁設計中，這個顏色的代碼是：
HEX #BE3455, sRGB 190 52 85。
以下節錄自 Pantone 官網原文：
Pantone's Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
Pantone Color of the Year 2023 發表會影片
This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
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資料來源：Pantone 官網